PROJECT OVERVIEW
Lunar is a New York-based craft hard seltzer brand dedicated to the motto "Asian America in a can." The company emphasizes celebrating cultural identity, building community connections, and utilizing fresh ingredients.
The goal was to develop four innovative flavor concepts for an existing brand, with color serving as a key element of the brand's identity. The resulting flavors are inspired by East and Southeast Asian folklore and incorporate distinctive ingredients: Thai Singha (Pandan Coconut), Chinese Dragon (Hawthorn Berry), Smiling Bayon (Lemongrass Ginger), and the Moon Goddess Chang’e (Vanilla Milk Candy).
TIMELINE
October 2023
TOOLS
Adobe Illustrator, Adobe Photoshop
